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Tracking Pixels & Retargeting

How does Facebook know that you doubted to buy something on another website? They use tracking pixels! A small image that is added to other websites & track your activity and interests. Let's Simply Explain how they work.

Tracking pixels are small 1x1 images that are practically invisible, and yet, they can transfer your personal data to advertisement networks like the ones from Facebook, Google and Amazon.



This video wouldn't be possible without the work of others. Here are the sources I've used during my research & script writing:

Camp, D. (2019, June 4). Firefox Now Available with Enhanced Tracking Protection by Default Plus Updates to Facebook Container, Firefox Monitor and Lockwise. Mozilla.
Conversion rate of online shoppers worldwide as of 2nd quarter 2019. (2019, November 29). Statista.
Email Tracking. (n.d.). Yesware.
Evans, J. (2019, December 18). How tracking pixels work.
Hecht, D. (2014, November 20). A Beginner’s Guide to Retargeting Ads.
Making It Personal. (2018). Accenture Interactive.
Online Buyers Notice Retargeted Ads. (2013, August 12). eMarketer.
Tracking Pixel. (n.d.).
Wilander, J. (2019, December 10). Preventing Tracking Prevention Tracking.