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Jevons Paradox & The Rebound Effect

When efficiency increases, consumption drops, right? Errr... No.. So far, increased efficiency has mostly lead to increased consumption.

This is called Jevons Paradox, discovered by William Stanley Jevons in 1865. He was concerned that improved steam engines would make England run out of coal faster!


This video wouldn't be possible without the work of others. Here are the sources I've used during my research & script writing:

About ManagEnergy. (n.d.). European Union.
Beunder, A. (2013, November 27). De Jevons Paradox: energiebesparende technologie leidt (in een markteconomie) tot méér energieconsumptie.
EU 2020 target for energy efficiency. (2014, October 23). European Commission.
Jevons paradox. (n.d.).
Jevons, W. S. (1866). The Coal Question; An Inquiry Concerning the Progress of the Nation, and the Probable Exhaustion of our Coal-Mines. Fortnightly, 6(34), 505–507.
Petroleum, B. (2019). BP Statistical Review of World Energy Report. BP: London, UK.
The Coal Question. (n.d.).
World Crude Oil Consumption by Year. (n.d.). indexmundi.
York, R. (2006). Ecological paradoxes: William Stanley Jevons and the paperless office. Human Ecology Review, 143–147.