Can you bankrupt Spotify by listening too much music?

I'm an avid Spotify user. I listen to music pretty much the entire working day.

That got me thinking... If Spotify pays artists per stream, how many songs do I have to listen before I've "used up" my subscription?

A Spotify or Apple Music subscription costs $10.99 per month.

Apple claims to pay $0.01 per stream[1]. Spotify doesn't publish official numbers on how much they pay per stream, but estimates range between $0.00318 and $0.005, so let's take $0.00524 per stream[2].

Breaking even

To break-even on my Spotify subscription I need to listen to 2.097 songs.
10.99 / 0.00524

That comes down to almost 70 songs per day. The average song is around 4 minutes long[3], so that means listening to music for 4 hours and 40 minutes each day. That's a lot, but manageable!

Apple Music pays more to artists, so you'll break-even on the subscription after listening to 1099 songs. That's only 33 songs a day.
10.99 / 0.01

How to bankrupt Apple

What if you keep listening beyond that point? Could you do some serious damage to Apple's or Spotify's business?

At the time of writing, Apple has a cash reserve of $67 billion[4].

At $0.01 per stream, I would have to listen to 6,700,000,000,000 songs to deplete their cash reserves. That's 6.7 trillion songs.
67,000,000,000 / 0.01

There are roughly 230 million songs in the world[5], so that means we would need to listen to every song 29,130 times over.
6,700,000,000,000 / 230,000,000

Not only is it impossible to bankrupt Apple or Spotify this way, it's not how they pay artists...

Streaming Cost Simulator

Results

Cost of streaming: $/month

$/month

How royalties are actually paid

Apple and Spotify don't pay artists per stream.

Instead, they take the total number of streams in a given month and determine what proportion of those are for a given artist. It's called "streamshare"[6] or "stream share basis"[7].

If you only listen to 1 artist for the entire month, your subscription fee will still be distributed amongst all artists on the platform based on their streaming share.

If 10% of all streams were Metallica songs, then 10% of my subscription would go to Metallica. Regardless of whether I listened to any of their songs.

I find it strange and unfair for smaller artists. Perhaps it would be more fair to distribute my subscription fee amongst the artists I listened to in a month?


  1. On average. Actual price is determined by stream share basis. https://artists.apple.com/support/1124-apple-music-insights-royalty-rate ↩︎

  2. Sources: https://www.musicianwave.com/how-much-does-spotify-pay-per-stream/ https://soundcamps.com/spotify-royalties-calculator/ https://producerhive.com/music-marketing-tips/streaming-royalties-breakdown/ https://soundcharts.com/blog/music-streaming-rates-payouts#streaming-payouts-on-spotify-apple-music-google-play-and-deezer https://www.digitalmusicnews.com/2020/08/17/how-much-does-spotify-pay-per-stream-latest/ ↩︎

  3. https://www.musicianwave.com/how-long-should-a-song-be/ ↩︎

  4. Last updated June, 2024. Latest cash reserve status: https://www.macrotrends.net/stocks/charts/AAPL/apple/cash-on-hand ↩︎

  5. It's actually not clear how many songs there are the world. 230 million is the upper limit. https://www.musicianwave.com/how-many-songs-are-there-in-the-world/ ↩︎

  6. https://support.spotify.com/us/artists/article/royalties/ ↩︎

  7. https://artists.apple.com/support/1124-apple-music-insights-royalty-rate ↩︎

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