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I am writing this to clarify the doubts that the author of the comment has posted about my answer.

Ok. To agree or not agree is your personal choice. You asked, "What is white revolution? What does it deal with rice or milk?" and i gave you the answer for that. It is a fact and not an assumption that the strong management policies which where infused in to the rural diary industry by National Dairy Development Board during the 1970's resulted in India becoming the largest producer of milk and milk products.

Now in the answer please refer to the objective I have stated for the program. The main objective was to "create a nationwide milk grid". Until then, India was an importer of diary products. The farmers where not connected into a corporation and they didnâ€™t have far reaching access in to markets. They where catering to a very small number of customers with in their villages. So production was limited. The step-by-step programs of the Operation Flood resulted in the farmers having access to broader markets. It also paved way to the mass conversion of raw milk in to a wide variety of marketable goods like butter, skimmed milk powder, ice creams etc under various brand names formed under the milk corporations. Those farmers who where into small level cattle farming increased their number of livestockâ€™s by a large margin because they now had a large market in front of them in the form of the milk development cooperatives. The milk development cooperatives took the diary products direct from the farmers and marketed it nation wide in the form of a variety of diary products. Operation Flood Phase II increased the nation wide milk grid by increasing the total number of milk sheds from 18 to 136 and a self-sustaining system of 43,000 village cooperatives with 4.25 million milk producers. Direct marketing of milk by producers' cooperatives increased by several million liters a day.

One of your rather sarcastic question was "How can the production of milk be increased? Do the cows and other dairy animals started giving more milk?â€ Think about the logic of increasing the production of any item for a moment. If the demand is higher it is logical to increase the production by investing in larger number of production chain. You donâ€™t have to take more milk from a single cow; you can raise more cows. If there is much demand for milk and milk products, farmers can increase the output of their milk farm by raising more cattleâ€™s. Since they where getting good value from the cooperatives for their products they also where able to buy healthier cattleâ€™s, give better vaccinations and to introduce productivity enhancing cattle feeds to their farms. The farmers where able to do all these due to the visionary way in which the Operation was planned and executed.

Small time farmers where given a strong support hand by the program and it lifted them to an entirely different way of life and farming for them. They had access to technologies like DNA vaccines and genetically engineered bovine somatotropin, embryo transfer technology and in vitro fertilization of oocytes, which dramatically changed the diary industry of India.

Now to talk about the economics of the program - A recent World Bank audit shows that of the Rs 200 crores it invested in Operation Flood II, the net return into the rural economy has been a whopping Rs 24,000 crores per year over a period of ten years, or a total of Rs 240,000 crores in all. No other major development program has matched this input-output ratio.

Hope you got an idea about Operation Flood or White Revolution. I still donâ€™t want you to agree with my answer :)

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